Claim substantiation for modern commerce teams

Detect risky claims. Organize proof. Publish trust.

ClaimBasis helps merchants and brands review environmental product claims, collect supporting evidence, and publish controlled substantiation pages from one clear workflow.

1 workflowClaims, evidence, and public proof in one place
3 inputsShopify, CSV, or pasted product URL
Private by defaultOnly approved evidence becomes public
ClaimBasis scanner preview

Paste listing text

See how ClaimBasis flags risky claim language.

instant review
Listing text
Risk summary
3 high-risk flags
Needs review
Shopify
CSV import
Pasted product URL
Evidence vault
Public claim pages
Compliance reports
Why ClaimBasis

Most teams don’t have a claim workflow. They have scattered documents and risky copy.

Product copy lives in the storefront. Evidence lives in inboxes, folders, and spreadsheets. ClaimBasis brings both together so teams can review, explain, and support what they publish.

Risky language spreads fast

Words like eco-friendly, sustainable, and natural often appear in listings without a structured review process.

Proof is hard to find

Certificates, supplier letters, and technical documents are rarely linked directly to the claim they are supposed to support.

Public substantiation is messy

Teams need a controlled way to share claim support without exposing the full internal vault or leaking sensitive notes.

How it works

Built for the real review cycle.

ClaimBasis is designed around the actual steps a merchant or brand team takes: ingest content, detect risky claims, link evidence, then decide what should remain internal or become public.

01

Ingest product content

Connect Shopify, upload a CSV, or paste a product URL. ClaimBasis normalizes product content into one consistent review format.

02

Review flagged claims

See detected phrases, risk reasons, claim types, and status in a claim-centric workspace built for non-lawyer teams.

03

Organize proof and publish selectively

Upload evidence once, link it to the right claim, and enable a controlled public substantiation page only when you choose.

Core features

The MVP is focused on one job: making product claims reviewable and supportable.

Claim scanner

Rules-first detection flags risky environmental phrases with clear reasons, source snippets, and risk levels.

Evidence vault

Store documents privately, track expiry dates, and link each file to the exact claims and listings it supports.

Public substantiation pages

Expose approved evidence summaries on a controlled public page without making the full vault public.

Risk scoring

Prioritize work with product-level and claim-level risk indicators based on detected wording and missing evidence.

Recurring scans

Catch newly introduced claim language when product copy changes over time.

Compliance reports

Generate clear records that map products, claims, evidence, and current review status.

What teams see internally

A private evidence vault with claim-level linking

Upload substantiation once, then reuse it across multiple listings and claims. Keep internal notes private. Track visibility on every evidence item.

01
Visibility controlsEach file can remain private, appear on a public claim page, or expose metadata only.
02
Expiry trackingCertificates and supporting documents can carry expiry dates so the review trail stays current.
03
Audit trailTrack when claims were flagged, reviewed, updated, and connected to evidence.
What becomes public

“The vault stays private. Only the approved claim summary and selected proof become public. That makes ClaimBasis useful internally today and extensible as a broader verification layer later.”

ClaimBasis product direction
Pricing

Simple entry pricing for early teams.

Start with one workflow that actually gets used. Expand later as integrations and reporting mature.

Starter

For solo merchants validating product copy and evidence workflows.

€29/ month
  • Up to 50 scans per month
  • URL scanner and CSV upload
  • Basic claim workspace
  • Private evidence vault
Join waitlist

Agency

For consultants and multi-brand operators managing claims across several clients.

€199/ month
  • Multiple workspaces
  • Multi-client review workflow
  • Advanced reporting
  • Priority onboarding
Talk to us
Early access

Be the first to shape ClaimBasis.

Join the waitlist to get early access to the scanner, claims workspace, and public substantiation pages.

No spam. Early product updates only.
Built for real review workflowsStart with the smallest useful system: scan, review, link evidence, publish only what you approve.
Platform-independent entry pointThe pasted product URL scanner gives teams value before any full integration is configured.
Future-ready architectureClaimBasis starts with environmental claims and grows toward broader claim verification infrastructure.